Danielle Lee







Spatial

Everlane Georgetown
Rothy’s x Evian
Timberland NYC Flagship
Everlane Holiday
Mejuri x Chamberlain Coffee
Mejuri Diamond Week
Rothy’s Window Displays
Nara



Graphic

Everlane Denim
Sun & Swell
Everlane New Store Openings
Good Grief








    Info



    Everlane Denim


    In response to customer sentiments around the struggles of finding the perfect jean, our Denim campaign centered on the straightforward commitment of 'Denim That Just Fits.' Beyond utilizing various marketing channels, this campaign represented our first significant investment in evergreen tactics to ensure sustained success beyond the initial launch. The campaign has proven to be highly successful, surpassing the original plan expectations by 8%.

    Art Direction    Graphic Design    Pop Up Design


    Copywriter: Lauren Paul
    Photographer: Lena Emery and David Baum
    Stylist: Patricia Lagmay
    Photo Art Director: Sarah Levett
    Photo Lead: Andrea Drake
    Environments Producer: Sarah Simon
    Environments Lead: Lee Cerres
    Creative Director: Alex Spunt