Everlane New Store Openings
Between August 2019 and November 2021, Everlane expanded with 7 new stores nationwide. To support this rapid retail growth, we nimbly tested and established foundational messaging for all marketing and in-store creative. This led to the development of a comprehensive retail signage system and templates for all IRL creative.
Graphic Design Environmental Graphic Design Store Design & Experience Art Direction
The core messaging of Abbot Kinney's NSO campaign revisited the brand's fundamental promise: ethical basics. Alongside omni-channel paid marketing assets, we developed in-store retail materials spotlighting key hero products at the heart of the brand.
The NSO signage package included brand storytelling, product marketing, operational, and wayfinding assets, all designed to seamlessly extend the online experience into the physical realm. With a focus on transparency, brand and product messaging aimed to educate and empower shoppers about the importance of supporting ethically and sustainably made products. Meanwhile, operational and wayfinding assets prioritized simplicity and functionality to ensure a seamless and uncluttered shopping experience.
Stanford Seaport Austin Seattle Georgetown
We developed a comprehensive design system and templates for all IRL assets to establish hierarchy, uniformity, and cohesion across existing and future locations. Despite differences in store layout, fixtures, and merchandising, the system establishes foundations in color, typography, photography, material, messaging, and asset placement. Both the internal creative and retail teams alongside external partners used these guides and templates to maintain consistency.
Copywriter: Kate Catinella
Environments Producer: Sarah Simon
Environments Lead: Lee Cerres
Photo Lead: Andrea Drake
Creative Director: Alex Spunt
Abbot Kinney Mural by: Bobbie Solomon
Photography by: Mariko Reed, Guillermo Cano