Multi-disciplinary creative helping build brands and tell stories across digital and physical spaces.
I began my career as a strategist in advertising and tech, but quickly realized I missed the hands-on aspect of creating things. This led to a self-taught journey into 2D and 3D design. I combine my background in strategy with my education in art and passion for design and architecture to create visually engaging, concept-driven experiences rooted in research and customer journey development.
I’m particularly interested in creating immersive experiences with minimized carbon footprints through the use of healthier materials, partnerships with innovative vendors, or the development of long-lasting and multifunctional designs. danielleyunielee@gmail.com LinkedIn DisciplinesDesign Research & Strategy Customer Journey Development Creative & Art Direction Multichannel Campaigns Branding & Visual Identities
Packaging & Print Design
3D Modeling
Schematic Design Material Research FF&E Specification Furniture & Fixture Design Window Displays Visual Merchandising Pop Up Design & Event Programming Skills Rhino 3D AutoCad Keyshot Midjourney
Adobe Creative Suite Figma Sketch
EVERLANEStore Experience Design Manager
Designer
Jr. Designer
2018-2021
TWITTERBrand Planner 2015-2016
GOODBY SILVERSTEIN & PARTNERSCommunication Strategist
Jr. Communication Strategist 2012-2016CertificationsHealthier Materials & Sustainable Building Materials
Parsons School of Design
EducationUC Berkeley
B.A., Fine Art & Media Studies