Timberland NYC Flagship
In designing Timberland's 550 Broadway Flagship store, our goal was to create a versatile space that embodies the brand's identity. The layout seamlessly accommodates community events, product customization, and waste reduction initiatives while integrating digital experiences. To align with the brand's core values of work and the spirit of getting things done, we introduced custom modular fixtures inspired by construction environments.
The material palette reflects Timberland's sustainability commitments, featuring 3D-printed mannequins derived from a bio-based material (cornstarch), 100% recyclable clothes hangers, OSB wood panels made from 100% recycled material, and additional elements such as LED lighting and Zero-VOC paint. Preservation of existing building conditions was also prioritized to minimize material use and waste.
Store Design & Experience Fixture Design
Agency: Rosie Lee
Account Director: Matthew Divita
Freelance Spatial Designer: Bas van Koll
Creative Director: Mark Fleming & James Nelson
Renders by: Pixel Post
Photography: Tom Morgan & Rosie Lee