Rothy’s x Evian
Rothy’s and Evian launched a custom collection made from recycled water bottles collected at the US Open in NYC. We were tasked with bringing the campaign to life in their NYC showroom and store windows.
Event Design Fixture Design Visual Merchandising Window Display
The showroom was transformed into an event space for investors, brand affiliates, and PR contacts to preview the collection. We created distinct zones for product try-ons, collection details, recycling education, and design inspiration. Throughout the space, custom-branded tennis balls, factory-recycled materials, and design team swatches and sketches were integrated to provide tactile experiences, bursts of color, and educational moments.
We developed a new, versatile fixture for the Nolita window, integrating campaign imagery, colors, and props. This modular design includes interchangeable accessories to showcase different products, contributing to waste reduction by minimizing the need for new display fixtures.
In the West Village window, we emphasized simplicity and added a playful touch of color & texture with custom-dyed tennis ball plinths.
Rothy's teamed up with Racquet Magazine to celebrate the launch of the collection with a rooftop party at Rockefeller Center. We worked together with ABMC, Evian, and Racquet Magazine to integrate aspects of the campaign and other IRL touchpoints into the event.
Graphic Designer: Mitchell Valenzuela
Art Director: Gretchen Röehrs
Editorial Director: Anné Jude Anderson
Senior Manager, Retail Visuals: Kate Schley
Creative Director: Caro Rees
Fabrication by: Stand and Build
Photography by: Jonathan Hokklo